Never follow the big
It is very common sense that large organization advertise their products or services to get benefit from future sales and present as well. But as a small business entrepreneur you can’t go for large advertising because of high price. Suppose you are going to start a trade show display business locally. Then you must not spend in advertising like a international organization.

Follow low is the best price
Your potential customer might not ready to pay the asking price for your product or service. On the other hand some customers might act to get the best quality by offering lower price. So as a small entrepreneur you must not losing sales to many of these customers by offering higher price. So just go for lower price to attract more customers.

Offer a Premium Version
When some customers are more willing to pay high price to get a premium product or service then you must introduce special premium products for them. You can enjoy better profit by offering a more complete product or service.

Be innovative
Try to introduce some unique marketing strategy to beat the rivals. For example, you have trade show booth then just get a print of your best small ad on a postcard and send it to potential consumer.

Be smart
Try to utilize the space of ad in optimum level. For example by shrinking the size of your ads you can display more ads for the same cost. Sometimes short ads can produce better response than their longer versions.

Gaining trust
gaining customer trust is also very important. You can enjoy better revenue from trusted customer than to get any business from somebody who never bought from you. So always try to provide special value and providing special offer to your well known customers.

Tiger Woods
A man himself turned into a sporting institution. Who has brand value of $82 million world highest paid athlete 2010 even if he does not hit a single golf ball all year. The legend born in Dec 30 1975.

Michel Jordan
U.S basket ball star Michel Jordan who has brand value of $30 million. The strange factor is Michel Jordan retired from basket ball seven years ago but still worth $30 million. A living legend of NBA.

Nike
“Just do it “a slogan of Nike, pioneer and market leader of sports business. An estimated $10.7 billion sports giant.  A swoosh logo and “Just do it” slogan values multibillion dollar. Today Nike is global brand indeed.

ESPN
Most familiar sports channel, worth about $10.5 billion. Walt Disney‘s ESPN ranks second among sports businesses Last year the sporting giant hast generated $8.5 billion revenue.

Manchester United
Manchester United has huge fan all over the world. Popularly known as red devils, Manchester United earn s the world’s most valuable team brand, worth $270 million. Even though Spanish soccer power Real Madrid generates $60 million more in revenue, Man U’s brand is $25 million more valuable.

Super bowl
Can you believe super bowl generated $420 last year that is more than combine earning of summer Olympics and Football world cup? It is said that Super Bowl has become a de facto national holiday.

Source
At first set your objectives of communication. Make sure that why you communicate, what is your goal and with whom you communicate. You also need to be confident that the information you’re communicating is useful and accurate.

Message
Message is the vital part of communication. It carry s your thinking and information. So information should be accurate.

Encoding
Encoding means to transfer the information you want to communicate into a form that can be sent and correctly decoded at the other end. It may be verbal or written. Your ability to convey the message or information with clear and simple way is a successful encoding. Assuming and removing all sources of confusion (for example, cultural issues, mistaken assumptions, and missing information.) is very important. Your failure to understand your audience or receiver may lead to misinterpret your thinking or expectation.

Medium
Messages are transferred through some channels.In verbal message face-to-face meetings, telephone and videoconferencing; and written channels including letters, emails, memos and reports.

Different channels have different strengths and weaknesses. For example, it’s not particularly effective to give a long list of directions verbally, while you’ll quickly cause problems if you give someone negative feedback using email.

Decoding
Decoding is as important as encoding. Any error form decoder may create confusion. So decoder should handle the message carefully and also should have enough knowledge to understand the message.

Receiver
Your message is delivered to individual members of your audience. No doubt, you have in mind the actions or reactions you hope your message will get from this audience. Keep in mind, though, that each of these individuals enters into the communication process with ideas and feelings that will undoubtedly influence their understanding of your message, and their response. To be a successful communicator, you should consider these before delivering your message, and act appropriately.

Reaction
A positive response from your audience can boost up your confidence and help you to understand that your message convey to the audience clearly. If you find that there has been a misunderstanding, at least you have the opportunity to send the message a second time.

Context
Context means the environment or the situation where your message is delivered. Communication is very in aspect of corporate culture, international cultures, and so on.